Favorite Resort Products Of Vietnam At ITB Berlin 2023

In three days from March 7-9, 2023, Mai Chau Hideaway Lake Resort & Wellness and the Vietnam National Administration of Tourism delegation opened a booth in the area of Vietnam joint booth led by the Director General of the Vietnam National Administration of Tourism, Nguyen Trung Khanh, officially participating in a series of exciting activities at the ITB Berlin International Travel Fair 2023.

ITB Berlin is the largest international travel fair in the world. Every year, the fair attracts the participation of more than 10,000 exhibitors from nearly 190 countries and territories around the world to introduce and promote destinations, products, and services.

At ITB Berlin 2023, the Vietnam joint pavilion is designed in an open space with the highlight of 3 unique and iconic models representing 3 regions: Khue Van Cac (Hanoi), Cau Pagoda (Hoi An), Ben Thanh Market (Ho Chi Minh City), and many promotional images of Vietnam's unique and attractive tourist products.

The message Vietnam strongly promoted at the fair was "Live life to the Fullest in Vietnam". The Director General affirmed that Vietnam is ready to welcome international visitors to fully experience a vibrant Vietnam, with beautiful natural landscapes, sunny beaches, and rich culture and attractive cuisine.

Representatives of Mai Chau Hideaway attending ITB Berlin this time are Mr. Nguyen Giang Nam and Ms. Huyen Duong - co-founders of the resort. Showing up with brands such as Asia Pacific Travel and Bliss Hoi An, Mai Chau Hideaway's booth has caught the eye of many international partners and tourists because of its charm from the emerald green beauty such as: Pearl in the Northwest natural region of the only resort in the heart of Song Da lake - the largest man-made lake in Vietnam.

According to the Vietnam National Agency of Tourism, the number of foreign visitors visiting Vietnam in 2022 is expected to be 3.5 million, with a total number of domestic tourists exceeding 101.3 million. The overall number of tourists visiting Hoa Binh was 3 million, a 203% increase over the same period the previous year and a 16.3% increase over the year plan.
The participation and advertising in worldwide tourism promotion programs, combined with the increasing tourism demand of domestic and international tourists after the epidemic, have helped Mai Chau Hideaway become closer to overseas visitors, while at the same time, popularizing Vietnam tourism around the world.