Vietnam's tourism industry is experiencing strong development, with steady growth in international visitors in recent years. The Vietnamese tourism sector is also gradually transitioning to a sustainable tourism model, focusing on preserving culture and nature. In this context, the presence of Mai Chau Hideaway at ITB Berlin 2024 is a significant milestone, marking a new step for Vietnam's tourism on the international stage.

Mai Chau offers colorful experiences throughout the year. Each flower season in Mai Chau has its own unique beauty, captivating visitors with its magnificent and appealing natural scenery.

The tranquil Mai Chau valley is often likened to a flower amidst the rugged mountains of Northwest Vietnam. This enchanting haven has captured the hearts of countless travelers with its simplicity, authenticity, and warm hospitality of the Thai ethnic people. Nestled within this idyllic landscape lies the beautiful Mai Châu Hideaway Lake Resort, a destination that leaves a lasting impression on all who visit.

Internationale Tourismusborse Berlin (ITB Berlin) is the world's largest travel trade show, held annually in Berlin, Germany. ITB Berlin 2024 will take place from March 5th to 7th, under the theme "DEFINE THE WORLD OF TRAVEL. TOGETHER." It is expected to attract a diverse range of exhibitors, including travel companies, hotel chains, technology providers, and destination marketing organizations.